Nordstrom: Retailers Need a Focus on Customer Engagement
Speaking Tuesday at the National Retail Federation
Marketing
Pay Attention to Channel Attribution This Holiday Season
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Frederick’s of Hollywood Revamps Image with Harriett Brand
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
Jerry Storch: Bricks and Mortar Stores Not Dead
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
The State of Online Marketplaces 2012
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Memo to Employers: Empower Your Employees
Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.
Holiday Tip: Get Going with Google Shopping
Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!
7 Keys for a Successful Video Program
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
How Google Shopping will Disrupt Online Retail
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
4 Tips for Building a Subscriber Profile
Asking a customer for too much information could result in purchase or opt-in abandonment. Let