2012 Multichannel Merchant Awards Entry Rules
1. Penton Media Inc. d/b/a Multichannel Merchant (
Marketing
Why You Need to Plan Your Holiday Marketing in July
Even though July is months before the full roar of the holiday season, this is the time to kick off your planning for some of the potentially most time consuming tasks. Understanding which tasks benefit most from early planning will help ensure you move into the holiday season with your plan ready and a fully checked off to-do list.
Merchants Need to Act on Google Shopping Now
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
ACMA Wants Hard-wired Rate Increase Dropped From H.R. 2309
The American Catalog Mailers Association wants its members with ties to Republican congressional districts to contact their elected officials and voice their displeasure regarding the annual rate increase for catalogs contained in H.R. 2309.
How to Avoid the Dreaded Spam Folder
So how do you make sure your email isn’t lost in the deadly shuffle of spam? According to a new report, here are some steps you can take to ensure optimized email deliverability.
5 Tips for a Successful Email Marketing Campaign
Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.
Channel Shifting: How to Optimize Your Marketing Investment
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
Struggling J.C. Penney Loses President: “Nothing Short of a Disaster”
Since struggling retailer J.C. Penney launched its new marketing/merchandising strategy on Feb. 1, matters have gone from bad to worse. Now that J.C. Penney President Michael R. Francis abruptly left the company on Monday after a mere eight months amid sinking sales and plummeting stock, what does the future hold for the 110-year-old company?
Bare Necessities Launches Another Digital Catalog
One month after launching two digital catalogs, intimate apparel merchant Bare Necessities has launched a new digital catalog for Chantelle, a French lingerie brand.