Marketing
3 Tips for Addressing Customer Demand for Mobile Experiences
By now, if you
How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
5 Low Cost Tips to Boost B-to-B Retention
Because of the high cost today of generating business-to-business leads and customers today, retention is critical. Even though it is critical, you know you cannot spend more than you can recover in ROI. How do you boost retention and achieve a good ROI?
3 Tips for Better Customer Service in an Outsourced Contact Center
There are several qualities that an outsourced contact center must possess to provide outstanding customer service. Here are three tips to improve the customer experience in an outsurced contact center.
5 SMS Trends for Retailers
Retailers are moving swiftly from implementation to integration, incorporating mobile programs into their larger CRM (Customer Relationship Management) initiatives. Here are five SMS trends for retailers to follow.
Potpourri Group Acquires FetchDog
Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog
4 Steps for Cleaning Up Your Marketing Database
These four steps will help you get started and guide you along a path to a streamlined database that can be leveraged for more advanced segmentation, detailed reporting, and dynamic content opportunities.
4 Tips to Launch a Social Media Customer Service Program in Your Contact Center
The contact center industry has officially entered the next evolution of customer engagement and many are on a mission to figure out how best to implement these new and emerging technologies to service our digital customers. If your contact center is looking to launch or advance a social CRM program, here are 4 tips to remember.
Merchants Adapting to their Customers’ Online Shopping Habits
Merchants have responded to consumer shopping behaviors and adapted their ecommerce sites to maximize their online sales, according to the results of MCM Outlook 2012-13, a survey conducted by Multichannel Merchant.