When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
Questions, which can penetrate skepticism where even the most solidly-couched imperative can
Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment
The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.
The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.
One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.
Kitchen/home goods merchant Williams-Sonoma has named Anna Last its new senior vice president and creative director.