Getting Ahead on the Purchase Curve Requires the Right Data
Unfortunately, clicks don
Marketing
5 Tips for B-to-B Reactivation
Profile your new customers, lapsed customers and repeat customers to determine which ones are more likely to buy again and which ones are not. You can use transactional data, like how recently they bought, how frequently they bought, which products they bought, and how much they spent. You should also use the products they bought and the channel through which they bought them. Patterns should emerge.
Best Practices for Multichannel Systems Integration
The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it
Why Online Merchants Need to Measure Lifetime Value
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
5 Ways to Move Marketing Resources Online
The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Senate Postal Bill Passes, Brings Mixed Reaction
The U.S. Senate passed S. 1789 by a 62-37 vote yesterday, but the USPS said the bill, which is supposed to enable the U.S. Postal Service to return to financial viability, does nothing to help the agency.
Experts Say AmazonSupply Will Change B-to-B Ecommerce
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.
2012 Multichannel Merchant Outlook Survey is Open
The editors of Multichannel Merchant are in the midst of gathering information for their annual Outlook Survey, which delves into the core areas of our business: ecommerce, catalogs, operations and fulfillment and general marketing. Can you please spare 5 minutes to help us with our research?
Feuer New CEO at Specialty Catalog Corp.
Christian Feuer is the new president and CEo at Specialty Catalog Corp.