New York Giants Email Marketing is Not Clicking
The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans
Marketing
Video: The Drs. Foster & Smith Story
This video produced by Wisconsin Broadband tells the story of pet supplies merchant Drs. Foster & Smith.
A Brief Guide to OMS Mergers and Acquisitions
Coordinating this is a tall order. It is not surprising that software vendors in the OMS field either acquire other related vendors to make it easier to manage and support their solutions, or are acquired by other companies who value some or all of what the acquired company can provide.
7 Tips For Avoiding Common Customer Research Mistakes
A better understanding of customers, their needs, perceptions and attitudes is an important part of marketing and brand development. New technology and easy access to consumers has made conducting research more prevalent.
Clear and Compelling Video Thumbnails Can Boost SEO Rankings
Google has opened the door to one method for improving search rankings: a higher profile for videos, and as of late 2011, Google started showcasing larger video thumbnail images. Here’s why that’s important for your SEO rankings, and how to make sure you’re doing video thumbnails well.
J.C. Penney’s Pricing and Merchandising Strategy is Too Little, Too Late
Robert Passikoff, president of loyalty marketing firm Brand Keys, doesn
5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)
Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence
Why Merchants Now Need Google+ Presence
Like it or not, merchants need to create profile pages on Google+ and make it a pleasurable experience for their audience and customers. Those who don
4 Ways to Boost Your Customer Experience Management Program
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company