6 Effective Next-wave Strategies to Reduce Operational Costs
During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
Marketing
Best Catalog Copy 2011: These Came Close
Runners-up for the Best in Catalog Copy 2011
B2B Outlook: Weak growth year predicted for b-to-b merchants
Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending
Customer Retention: 7 Ways to Keep Your Customers
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
USPS Mailing Changes Won’t Impact Most Mailers
Recent changes announced by the U.S. Postal Service won
How GaelSong’s Sales Rose 14.2% in November
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
Can QR Codes in Catalogs Lower PPC Costs?
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
Christmas Sweaters Making a Splash in Search Engine Marketing
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
It’s Imperative for USPS to Meet Delivery Standards
In light of the U.S. Postal Service
Sycamore Partners Offers $212 million for Talbots
Troubled women