Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The U.S. Postal Service
Marketing
Study: Generic Search Terms Drive Purchase Decision
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
How to Take Advantage of Mobile’s 153% Growth
A recent study of B2B and B2C firms indicates that mobile web access is growing at an exponential rate, forcing marketers to re-prioritize and re-focus their mobile marketing efforts.
Assessing B-to-B Membership Co-ops
This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value
USPS Network Optimization Plan For Everyone?
Industry experts view the U.S. Postal Service
Holiday Preparedness: 10 Tactics for Driving Inbound Links
The 2011 holiday season is right around the corner, and crunch time is here for ecommerce merchants who want to rise to the top of the search engines. Rimm-Kaufman Group strategy lead Paul Panteleon offers up 10 tactics you can use to drive inbound links this holiday season.
Why Steve Jobs Led the Mobile Commerce Revolution
As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.
10 Tips for a Successful Holiday Paid-Search Program
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
Galls Bought by CI Capital Partners
Private equity firm CI Capital Partners has acquired Galls, a cataloger of public safety equipment, from Aramark Corp. Terms of the deal were not disclosed
How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it