Catalog Critique: A Look Through Delphi’s Glass
Our creative experts, Sarah Fletcher, president/creative director of Catalog Design Studios, and Neal Schuler, principal of Schuler Creative Consulting, reviewed Delphi’s 64-page spring 2011 edition
Marketing
Postal’s progress
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
QUARTERLY PAPER UPDATE: Prices flat for now
After a few quarters of rising paper prices, catalogers may be getting a break. Provided overall mill capacity stays the same, several experts expect that paper prices will remain flat for the rest of this year
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
How to Negotiate Software Agreements
Let’s face it: Getting to the point of signing an agreement for a new order management, warehouse management or website system requires a massive amount
How to Use Twitter as a Reactivation Strategy
Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won
Crosschannel Retail Remains a Work In Progress
For the majority of retailers, cross-channel readiness remains a work in progress. Out of a possible 575 points, for instance, the retailers had a combined average of 320 points in an analysis of all touchpoints, including the web, mobile, call centers and in-store. This clearly demonstrates that providing a satisfying and consistent experience across all channels remains a daunting task
Video: Shoring-up Paid Search and Syndication for the Holidays
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
5-Day Delivery Bill Not Likely to Pass This Year
Is it possible that Congress will enact a bill this year that would eliminate Saturday mail delivery? According to several postal experts, there are two chances for that occurring in 2011: slim and none.
Video: Merchandising Your Catalog for Holiday 2011
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.