Are QR Codes on Catalogs Cutting It?
The idea behind the promotion is an excellent way to help drive emerging technology. Unfortunately, a sampling of catalogs that have come across my desk show the use of QR codes is poorly carried out.
Marketing
Financial Clock Ticking For USPS
The Postal Service incurred an $8.5 billion net loss in fiscal 2010, compared to a loss of $3.8 billion the previous year. If the cash-strapped USPS can
Tips for Seasonal Warehouse Staffing
The holiday crunch is no time to be short staffed or to have workers making mistakes that could harm your reputation. These are a few tips for hiring and managing seasonal operations employees.
How to Make Labor Management Systems Work
Operating executives cannot rely on systems, automation, or diligence of a few outstanding employees to deliver all the results their companies need to remain competitive, profitable, and an appealing place to work.
Sport Supply Group to Rebrand as BSN Sports
Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.
How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.
Will Amazon Win CA Tax Referendum?
Amazon.com filed a petition earlier this month for a referendum with the California attorney general’s office, asking voters to overturn a new state law that there that requires online retailers to collect sales tax
Custom Content and SEO Boost Sam Ash’s Traffic and Sales
An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.
Video: When Should the Retargeting Efforts Start?
When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
Conney Safety Products Gets Bigger With Mettam Safety Supply Deal
Nearly four years after Takkt America sold it to private equity firm Caxton-Iseman Capital for $48 million, Conney Safety Products has made its own acquisition.