Copy That Sells Differentiates MCM Awards Winners From Also-rans
When a catalog wins a Gold Award in the annual MCM Awards competition, copy is just one of the factors the judges consider
Marketing
What Google’s Antitrust Issues Mean to Advertisers
Google is going to be investigated for antitrust issues by the Federal Trade Commission. This action, announced June 24, joins the already-underway investigation of Google in the EU (UK excluded). Clearly Google
Gender-based Retargeting Works for Karmaloop
Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.
OneStopPlus.com Adds Catalog Channel
Plus-size women’s apparel marketplace OneStopPlus.com dropped what it hopes is its first on many catalogs in the mail on May 31.
Chapter 11 for Signature Styles
Spiegel is back in bankruptcy. Signature Styles, a division of private equity firm Patriarch Partners formed two years ago to purchase Spiegel Brands, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Delaware late Monday
Put Yourself in the Call Center Seat
If you want to improve or eliminate the pain points for employees in your call centers, distribution centers and vendors, walk a mile in those workers
Airgas Acquires ABCO
Airgas has snapped up another company: The industrial gases and safety gear direct merchant announced May 31 it has purchased ABCO Gases, Welding and Industrial Supply Co. Terms of the deal were not disclosed
Buying paper in today’s market
Given the volatile and contracting paper market in recent years due to uncertain pricing and mill closures, purchasing catalog paper is no easy task these
Apparel, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas Gifts 2010 Sublime copy, focused merchandise selection and topnotch catalog design all guided by an eye on
Computer and High-Tech Equipment and Software: Army and Air Force Exchange Service
GOLD: Catalog Channel Army and Air Force Exchange Service, Electronics 2010 Given continually rising paper, production and postage costs, marketers continue