The JUDGES for the 2011 Multichannel Merchant Awards
The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled
Marketing
Food: Schwan’s
GOLD: Catalog Channel Schwan’s Home Service Catalog, Holiday 2010 Dine In. Chill Out is the tagline of the Schwan’s Quality Food Home Delivery catalog.
Optimizing your videos for YouTube
Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
Gifts, Sales Over $20 Million: L.L. Bean and Orvis
GOLD: Catalog Channel L.L. Bean, Christmas 2010 If it’s a best practice, chances are L.L. Bean implemented it in its Christmas 2010 catalog. A wide-ranging
MCM Awards Winners: Learning From the Best
IF IT SEEMS A LITTLE EARLY for you to be receiving our special MCM Awards issue, you’re right we typically profile the winning catalogs and ecommerce
Home, Hardware and Gardening Products: The Pond Guy
SILVER: Catalog Channel The Pond Guy, Late Spring 2010 The Pond Guy made a splash at this year’s MCM Awards as the go-to place for pond supplies! enthused
Paid Search Marketers Should Move Beyond the SERP
Way back in 2009, traditional search engines like Google, Yahoo! and MSN (now Bing) were a one-stop shop for searchers. Today, searchers satisfy their needs in increasingly complex and non-linear ways.
Mary of Puddin Hill Catalog Closes
Food gifts cataloger Mary of Puddin Hill is closing. The company, which had launched in 1948 as a maker of Texas Pecan cakes, shut its store on May 21
Opinion: Be Multichannel, Not A “Channel Trender”
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?