PRC Approves Summer QR Code Promo
The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use
Marketing
The New Role of the Catalog
Engaging customers and building lasting relationships are the keys to catalog success, according to Lois Brayfield, president of the consultancy J. Schmid & Associates.
Merchants Need to Differentiate to Succeed
Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.
Harry & David Gets Funds, Needs A Plan
Now that Harry & David Holdings received approval for a $310 million financial bailout from the U.S. Bankruptcy Court in Delaware, what
Airgas Acquires Pain Enterprises
Airgas, a direct merchant of industrial gases and safety gear, announced May 9 it has purchased Pain Enterprises, which produces and distributes dry ice and carbon dioxide in the Midwest
PMG Donahoe: Postal Service May Not Prepay Retiree Health Benefits
The cash-strapped U.S. Postal Service may choose not to pay its $5.5 billion annual obligation to the Treasury Department this fall. That payment covers the healthcare benefits of retired employees
Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
Video: Brookstone Testing QR Codes
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
How Safeway Insurance Targets the Hispanic Market
Safeway Insurance was looking to boost its presence and name recognition in face of competition from better-known rivals with significantly higher advertising budgets
Online Advertising: The art of remarketing
22 Tips for Remarketing With Banner Ads