NewPage Looks to Stay Afloat
Some industry watchers are concerned about the fate of coated paper supplier NewPage, which shut down its Whiting mill in February. It’s anybody’s guess
Marketing
SEO and Replatforming: How Your Ecommerce Upgrades or Overhauls Can Affect Search
More than half (57%) of online retailers increased their ecommerce technology spending in 2010, according to The Forrester Wave: B2C ecommerce Platforms,
Major missed opportunities
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
Is your contact strategy in crisis?
Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness
Look for paper prices to keep going up
The cost of catalog paper will go up in the second quarter. Most of the major paper mills have announced an increase of $2 per hundredweight (cwt) effective
MCM OUTLOOK: 6 Trends for 2011
Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers
Consumers Making Most of Mobile Search
Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …
Fixing the Destination URL Money Pit in Paid Search
One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week
BedBathStore.com Gets Boost From Renewed SEM Efforts
Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …
Shareholders Approve J. Crew Deal
Now, it’s actually over. The deal that started back in November when the J. Crew Group announced it was being acquired by funds affiliated with TPG Capital and Leonard Green & Partners