Consumer Merchants See Slower Recovery
While the Business-to-Business and Computers Merchants Celebrated a Super Second Quarter, their consumer counterparts did not fare quite as well. Only
Marketing
Lighter, brighter and greener: Lightweight, earth-friendly papers are what’s in stock
Given they way the paper mills have been desperately trying to balance their paper supply with the low demand, you might think this isn’t much of a climate
How Gardens Alive! Is Digging a New Niche
For nearly a quarter century Gardens Alive! flew largely under the radar as a multititle mailer of specialty horticultural catalogs. That changed in 2008,
Email registration: best practice vs. common practice
Before you can communicate with customers and prospects via email, you have to capture their email addresses. But while you may think that the benefits
Go psychographic on your customers
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
Neiman Marcus Offers up More Weird Stuff for Rich Folk
Neiman Marcus Last Month Revealed its Christmas Book, signifying a return to extravagance (not that extravagance ever really went away for the high-end
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool
Orchard Brands On The Market
Since the news broke that multititle mailer Orchard Brands is for sale and that parent company Golden Gate Capital hired Moelis & Co. to find a buyer, industry experts are wondering what befell the $1.17 billion catalog business
From Diapers to Soap: Q&A With Quidsi’s Josh Himwich
On July 15, ecommerce company Quidsi launched the new ecommerce site Soap.com, just five years after it started Diapers.com. Josh Himwich, director of ecommerce solutions for Quidsi, talked to Multichannel Merchant senior writer Tim Parry about the new site launch.