Investigation Launched in Carlyle Group/NBTY Deal
Carlyle Group on July 15 agreed to acquire nutritional supplements manufacturer/marketer NBTY for $3.8 billion
Marketing
Provide Commerce Buys Personal Creations
In a deal that will expand its offering of personalized gifts, Provide Commerce has acquired Personal Creations from Creative Catalogs Corp.
Merchants Are Antisocial With Marketing Spend: Most Goes to Search
Did social media jumped the shark before it could make inroads with merchants? Maybe not, but the results of Shop.org’s The State of Retailing Online 2010 conducted by Forrester Research show why marketers spend much more on search than social.
Exclusively Weddings Spruces Up Catalog
Exclusively Weddings is putting its best face forward this fall with a catalog redo.
USPS Proposes 5.6% Rate Hike; Mailer Group Opposes Exigent Case
In an exigent rate case filed July 6 with the Postal Regulatory Commission, the U.S. Postal Service proposed a rate hike averaging 5.6%.
Branding from the inside out
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only.
Creating your best holiday catalogs ever
It may be the middle of summer, but in the catalog world, the holiday season is here. Merchants have finalized their orders, marketers have anticipated
Sell the Sizzle with Clarity
It’s been considerably more than 70 years since supersalesman Elmer Wheeler published his book, Tested Sentences that Sell, which included the immortal
The Sins of Marketing in Silos
Are internal company silos keeping your brand from becoming the best it can be? You know what I mean: competition between departments, information withholding,
ACMA Educates the USPS on Catalogs
You Wouldn’t Know It by the Punishing Rate Hikes for Standard Mail Flats in Recent Years, But the U.S. Postal Service wants you to mail more catalogs.