No Growth for Gardening Catalog Universe
The gardening catalog market lost about 100,000 active names in the first quarter of 2010, according to New York-based list brokerage firm ParadysMatera.
Marketing
Verso Paper Increases Prices Again
On the heels of a $1.50/cwt ($30/short ton) increase on April 1, Verso Paper has announced an additional increase of either $2/cwt ($40/short ton) or $3/cwt ($60/short ton), effective immediately.
Strong First Quarter for PC Connection
First-quarter sales at PC Connection rose 25.1%, to $408.3 million, up from $326.2 million for the same period in 2009.
Merchants Find the Value of Video
Thanks to its quirky product videos, Dynomighty Designs is now a YouTube sensation. And that exposure has helped the online jewelry and accessories merchant
Letter: He’s Down With Variable Data Printing
HE’S DOWN WITH VDP I WAS EXCITED TO READ your article Variable data printing update in the March issue. It’s about time that someone started to call out
Security Standards Update: PA-DSS Compliance Deadline is July 1
We have just two months before systems will need to be proven data-secure. Direct commerce order management systems that accept credit card numbers for
Dolls Gone Wilde: Wilde Imagination Catalog Critiqued
Wilde Imagination sells dolls, including the stylish Ellowyne Wilde and the gothic Ellowyne Ghastly. The dolls, which retail for about $139, are unusual
ONCAP ACQUIRES SPORT SUPPLY GROUP
SPORTS EQUIPMENT MERCHANT SPORT SUPPLY agreed to be acquired by an affiliate of ONCAP Management Partners, the mid-market private equity business of Onex
I get a “Free rush delivery upgrade?” Wow!
As this column has reflected before, the mini-gap between catalog copy and conventional direct response copy has been shrinking. No surprise, since copy
Home Depot’s Mobile Grows; CB2 Catalog Shrinks
Are you checking out the Big Fat Marketing Blog (www.bigfatmarketingblog.com)? Here’s a recent post from MCM senior writer TIM PARRY that you might have