Live From ACCM: Harry & David’s Winning Ways
What makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company
Marketing
How manufacturing costs affect paper prices
Oh, if only life were simpler. If prices were easy to forecast, we could always buy low and sell high. And if falling demand always led to falling prices,
USPS takes on returns
Shippers that overlook returns are missing out on a significant opportunity to reduce costs. Returns are especially costly for catalog and Web merchants,
Stellar sellers buck the recession
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Draper’s & Damon’s sends calls home
After Four Years in the Philippines, Draper’s & Damon’s has brought its call center back to the U.S. The women’s apparel merchant had been using a third-party
Tea shopping with no sympathy
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Consumer merchants see sales fall
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Don’t cannibalize your own response
Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:
Beyond the basics of squinch
What do you think of when you hear square-inch analysis? You probably know it’s a useful tool for merchandising and pagination; a tool that guides decisions