Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Marketing
Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
The ideal multichannel org chart
Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via
Names Leaving the Home Market
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.
Equity Firm buys cashs of Ireland
New York-based Private Equity Firm KPS Capital Partners has acquired certain Irish and U.K. assets of Waterford Wedgwood including cataloger Cashs of
BI systems across the enterprise
The most serious business information problem companies face is finding a single version of the truth. Many companies are installing best-of-breed systems
What Recession?
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Dust off the creative basics
ALLERGYBUYERSCLUB.COM Spring is finally here, and for many people that means allergies are in full bloom. That’s bad news for the sufferers, good news
The hidden marketing tool: The nameflow model
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
Catalog Sold to Mystery Buyer
Wine Merchant Geerlings & Wade has Sold its Catalog to an undisclosed buyer. The new owner will continue to operate the Geerlings & Wade brand as a direct