Get Ready for the Holidays with Matchbacks
In preparation for your upcoming holiday season, start thinking about the following six steps to help create a complete and detailed matchback
Marketing
Are You Compliant With the New Product Safety Act?
In the wake of multiple highly publicized toy recalls last year, Congress enacted the comprehensive and complex act known as the Consumer Product Safety Improvement Act of 2008.
What Makes a Great Multichannel Marketer?
In my corporate presentations on talent management, I talk a lot about the value of “A” talent.
Penny Pinchers: Early fall sales for multichannel merchants
If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On
Got brand? Prove it!: Developing a brand delivery plan
Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity
Make it your own: The basics of product development
What’s the biggest problem in merchandising today? Everybody is offering the same products to the extent that catalogs, Websites even stores look the
Pier pressure to be multichannel
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old
A look at shipping processing systems
Up until about eight years ago, most of Harvey Software’s customers were manufacturers, freight forwarders, or other large shippers. Today, the shipping
Catalog Tracker: August Mailings Slide Back
A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports
The IPO option: When to consider an initial pubils offering
Seeking new capital to fund growth? You might consider going public through an initial public offering (IPO). As we discussed last month (see Stepping