Pet buyer universe perks up
There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than
Marketing
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances
MCM 100: The Major Players
Considering how rough the economy has been for multichannel marketers this past year, it’s no wonder that our annual ranking of the top-100 companies
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Talbots cuts staff 9%, gets credit
Women’s apparel merchant The Talbots announced in early June it is reducing its corporate headcount by about 9%. The cataloger/retailer expects the layoffs
Cheers for the 2008 MCM Awards winners
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the
VT Teddy Bear: Monitoring success
Until a few years ago, the contact center managers at Vermont Teddy Bear Co. would monitor the performance of the agents by walking up and down the aisles
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI