Three tips for tight times
You don’t need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices
Marketing
Fine print
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding
Can you handle your customer truth?
Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that’s typically easier said
Deal making stumbles
You might think that the grim economy would prompt a flurry of mergers and acquisitions. But not so, or perhaps more accurately, not yet. The level of
Slim-jims get squeezed
Letter-size catalogs, aka “slim-jims” have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim
Spice Up Copy with Specifics
You’re walking down the street, minding your own business, and all of a sudden you see a car swerve off the road and hit a small dog. Before you can even
Systems solutions
The British are coming! Or rather, the British software systems are starting to make their way to U.S. shores. Two systems making their debut on our annual
Oriental Trading’s new chief
What does a guy whose strengths are high-tech product lines, Website savvy and international marketing know about running a low-end gifts and novelties
Not so many March mailings
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
Red Envelope Sold to Provide Commerce
Embattled gifts cataloger Red Envelope has a new lease on its fiscal life.