Sharper Image Corp., which put itself up for sale last month after filing for Chapter 11 bankruptcy protection, has been acquired by a joint venture led by units of private investment firms Hilco Consumer Capital Corp. and Gordon Brothers Group.
First-quarter sales for Delia’s and Tiffany
First-quarter net sales for women
A year after business-to-business merchant L-Com Connectivity Products bought Hyperlink Technologies, it’s launched a catalog for the wireless connectivity equipment seller.
Otter, the men
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
We all know that the Internet has changed the marketing game. In his May 21 keynote address at the Annual Conference for Catalogers and Multichannel Merchants in Orlando, FL, last week, author Keith Wardell explained what marketers can do about it.
A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things