Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
Marketing
NY Web Tax Law Not So Scary?
After the New York State Department of Taxation and Finance issued a Technical Services Bulletin (TSB-M-08(3)S) on May 8 regarding a new law requiring online merchants to collect state sales taxes, the tax counsel for the Direct Marketing Association said the legislation is now viewed as
Drs. Foster and Smith Signs on with Bill Me Later
Drs. Foster and Smith, a provider of pet supplies and information, is now offering its customers the ability to pay for Website and catalog purchases with Bill Me Later, a secure alternative payments system which allows online shoppers to purchase items without the use of a credit card and pay for them later.
Live From ACCM: Power Forum Ponders the Multichannel Mystique
Orlando, FL–Multichannel merchants face a number of challenges these days — a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.
Live from ACCM: Get Your Catalog Covered
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.
Drive Web Traffic with Catalogs
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
Beyond Catalogs: Other Direct Mail Methods to Try
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
Penney’s Profit Sinks 50%
First-quarter financial results for J.C. Penney Co. were a solid sign of these trying economic times. For the period ended May 3, J.C. Penney’s net sales fell 5.1%, to $4.12 billion, from $4.35 billion a year ago.