MacKenzie-Childs Sold
Private equity firm Twin Lakes Capital acquired ceramics manufacturer/marketer MacKenzie-Childs on May 7.
Marketing
Solid First-Quarter Growth for Schein
Medical, dental, and veterinary products supplier Henry Schein reported a 16.4% increase in first-quarter sales, while first-quarter net income rose 20.3%, to $52.3 million, up from $43.5 million in the same period last year.
Your Call Center is Web-Enabled, But What About Your Agents?
Your call center is not just about handling phone calls. Today, customers demand the option to mix and match alternate communication channels based on type of contact, situation, and personal preference
Taking Advantage of Economic Stimulus Checks
Direct marketers have something to look forward to this summer
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Fine First Quarter for PC Connection
First-quarter sales at Merrimack, NH-based PC Connection increased 6.4%, to $423.7 million, up from $398.2 million for the same period in 2007.
Live from Direct Media Co-op: Debunking Do-Not-Mail Myths
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Word-watching for fun and profit
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection.