Digging in to Michigan Bulb
Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers
Marketing
Lillian Vernon close to a sale
Lillian Vernon Corp., which filed for Chapter 11 bankruptcy protection on Feb. 20, has reached a tentative agreement to sell the company, according to documents filed in March in U.S. Bankruptcy Court in Wilmington, DE.
Movers & shakers
Healthcare products and services provider Henry Schein has promoted Mark Mastroianni to director of marketing communications and programs in the company’s
Cannibals in bedlam
A given: Typically, a consumer prospect looks for the best price rather than relying on loyalty to a distant source. A given: A business prospect looks
A surprising lift in January
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
THE AGE OF EXPERIENTIAL
When merchants talk about experiential marketing, they’re usually referring to stores and how to get customers engaged in the products and the brand once
SAYINGS FOR SELLERS
As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event
PAPER THIN
On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective
The Road to Commitment
How do you recognize and understand that all types of customers want you to be their trusted advisor, or trusted company? When they buy a product, service or solution, they want to be your advocate. Interact with them in a way that gives them reasons to do so.
How to Outlast the Do-Not-Mail Movement
As if direct marketers didn