The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
It appears multititle mailer BlueSky Brands did not get the financing it was desperately seeking.
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
Two months after announcing it would drop its Kids and Mens lines, Hingham, MA-based merchant The Talbots said March 12 it plans to close 20 under-performing stores
When it comes to social networking, Eastwood may have a head start.
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
Two weeks after MULTICHANNEL MERCHANT first reported on the financial turmoil at multititle mailer BlueSky Brands, the situation has rapidly deteriorated.
ForestEthics, the environmental watchdog group known for its creative protest against catalogers, is taking a new tack.
Quarterly, year-end results for J. Crew and Design Within Reach