ACMA Joins Forces With PostCom
The American Catalog Mailers Association (ACMA), formed nearly one year ago, has joined the Washington-based Association for Postal Commerce (PostCom). What
Marketing
Henry Schein Appoints Four
Healthcare products and services provider Henry Schein recently announced several promotions and new hires.
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Building the List
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
How to Build Better Zip Models
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
Gains erased for office supplies names
People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.
Flax finished with catalogs
Thanks in large part to last year’s huge postal rate hike, Flax Art & Design is a direct merchant no more. The San Francisco-based retailer quietly folded