IN PRAISE OF PCI
When the Payment Card Industry Data Security Standards were introduced four years ago, they were received with about as much enthusiasm as a root canal.
Marketing
J.C. Penney pairs up with Polo
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
Do Printers Get It?
They may have a role to play. But traditional printers aren’t necessarily the best people to talk about digital printing, says Stefan Agustsson, vice
Lightman out of Sharper Image
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s
Quebecor World’s outlook
While officials with Quebecor World insist it’s business as usual in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts
AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
Window treatment
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for
Catalog mailings do December dip
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
More layoffs, likely sale for Lillian
Things have gone from bad to worse for Lillian Vernon. Two months after it cut 25% of its staff, the struggling gifts and housewares cataloger on Feb.