Doing Matchbacks? Follow the Rules
OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?
Marketing
Financial Reports: Abercrombie & Fitch, Jos. A. Bank, PC Mall, REI, Sharper Image, and Talbots
Net sales at Abercrombie & Fitch rose 13% for the fiscal year ended Feb. 2, while electronic gadgets merchant The Sharper Image reported lower total company sales for its fourth quarter and fiscal year.
January Sales Roundup
If January sales reports are any indication, 2008 is off to a slow start.
Store Closures, Layoffs for Charming Shoppes
A shareholder group for Charming Shoppes a few weeks ago asked for changes at the multichannel plus-size apparel retailer, and it got them
Thoughts on Christmas Past
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty
DM Layoffs Continue, Hiring Outlook Grim
Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.
My annual best and worst
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde
THE KEY TO Comailing
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing
Clear It Out
Faced with a boatload of inventory after a lackluster holiday? You’re not alone. Many retailers fell well short of sales plans that were fairly conservative