Victoria’s story
When Victoria’s Secret Direct opened a new, state-of-the-art distribution center in August, the women’s apparel merchant no doubt figured it would have
Marketing
Paper prices continue to climb
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight.
Sears still seeking Restoration
It looks like Sears Holdings Corp. is gaining ground in its quest to acquire Restoration Hardware for $269 million. Restoration Hardware at press time
Up in smoke
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people
When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Third quarter gets down to business
For the dozen business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter brought strong revenue and income gains.
THE IMAGE MAKER
The once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million
Gander Mountain gets into water sports
Gander Mountain is on the fast track back into the catalog business. The St. Paul, MN-based sporting goods retailer announced Dec. 6 that it had acquired
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily