Marketing
Live from the Lenser Summit: Get Rich or Die
San Raphael, CA
Conney Safety Products Sold
Nine years after buying the business, K+K America sold Conney Safety Products to private equity firm Caxton-Iseman Capital for $48 million. GMAC Commercial Finance and BlackRock Kelso Capital Corp. provided financing for the transaction announced Oct. 2.
Sierra Trading Takes New Title Home
After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.
Five Must-Haves to Move Transactional E-mails
According to a new white paper by e-mail marketer ExactTarget, no other message is as personal, relevant, and anticipated as a transactional e-mail. But most merchants have little or no visibility into the performance of transactional e-mails
The Role of Loyalty in Communication Plans
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
Libey: Game On With Circulation and Prospecting
Futurist Don Libey, founder of Cherry Hill, NJ-based advisory Libey Inc., predicts a positive outlook for catalogers for then next few quarters
Segmenting Multichannel Buyers
Until recently, many catalogers were segmenting their buyer files by order channel, not by channel of origin. But segmenting by channel of origin in increasingly popular for true multichannel merchants. Why? Click here for more.
Travel catalogs: romance vs. bargain
It’s unlikely that Richard Sears and Alvah Roebuck could have envisioned a catalog category that’s now state of the art the travel catalog. For paper