Getting personal
Given all the hoopla in the ’90s about how technology would enable one-to-one marketing, you’d think by now everybody would be receiving personalized catalogs. But few catalogers have embraced the strategy
Given all the hoopla in the ’90s about how technology would enable one-to-one marketing, you’d think by now everybody would be receiving personalized catalogs. But few catalogers have embraced the strategy
Merchants juggling multiple selling channels have enough challenges these days
Some people may fear information technology
Looking for new customers? Forget outbound telemarketing as a means of getting them. Prospecting for new business via phone is a low-percentage activity,
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,
It pays to be CDW Corp. The computer reseller, which in April reported a 24.5% rise in first-quarter net income, announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.
We nominated, you voted, who won? This year we let you all of you be the judge in our first-ever Audience Choice Awards. Nearly 700 people voted for the
It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the
After spending the past decade building up its business-to-business division, home improvement products retailer Home Depot has sold the unit to a trio of private equity firms:Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice.
Richard Thalheimer is back in action. Less than a year after he was replaced as chairman/CEO of The Sharper Image Corp., Thalheimer has unveiled an e-commerce