Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
Pier 1 is exiting the direct business. The home furnishings and decor retailer announced on June 21 it will shelve its three-year-old catalog and its seven-year-old e-commerce site by the end of August.
Fiscal problems continued to plague consumer electronics cataloger/retailer Sharper Image during the first quarter ended April 30.
Catalog mailers can kiss any dreams of a postal rake hike reprieve goodbye.
A trio of private equity firms–Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice–have snapped up Home Depot
Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.
But mailing post cards to prospects can be as effective, says Joy Gendusa
When talking about prospects, defining a trade area by radius just doesn
There’s been considerable confusion in the industry regarding the new U.S. Postal Service’s delivery point validation (DPV) requirement going into effect on Aug. 1.
Some mailers are under the impression that a piece that is not delivery point validated will not be delivered, and that is not the case at all.
Most mailers could stand to segment their cooperative database selections to fine-tune prospecting. Here are two suggestions on how to do it.
MacKenzie-Childs is about to go on the selling block once again.