Quick Tip: Test a Catalog Via Bouncebacks

| Jude Hoffner

We at Lenser recently had several clients begin the planning process for launching a second or third catalog title, seeking to extract ever more value out of their housefile and eager to present the market with an attractive new brand.

Sun Capital Swings for Edwin Watts

| MCM staff

With an eye toward building a greater presence in the golf market, an affiliate company of private equity firm Sun Capital Partners acquired Edwin Watts Golf Shops on May 25.