Live from ACCM: Catalogers Clamor for Critiques
Boston–During Monday afternoon
Marketing
Keynote Preview: The “Voice of the Customer” Speaks
Do you know what it
ACMA Sends Greco “Dear John” Letter
The finger-pointing has escalated between the American Catalog Mailers Association (ACMA) and the Direct Marketing Association. In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week
ACCM–by the Numbers
Perhaps the Annual Conference for Catalog & Multichannel Merchants is best measured by the number of attendees expected to walk the show floor this year. Show organizers anticipate more than 4,500 participants
The Changing Mailing Landscape: 2007 Postal Rate Case
There is a wealth of advanced data management/integration solutions mailers should be using to reduce or eliminate unproductive duplicates being mailed. For example, for every 1 million records mailed, if 1% duplicates are mailed, that is 10,000 duplicates, and if the advertising cost is $.50, that is $5,000 in wasted advertising.
Q&A with DMA Chief John Greco
Last week MULTICHANNEL MERCHANT
Optimize Your Contact Strategy For Higher Response Rates
Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
New Kid in Town: the American Catalog Mailers Association
Born out of the frustration with skyrocketing postal rates, an advocacy group formed in April promises to fight in Washington for print catalogers.
Harnessing the Power of Predictive Analytics
Direct marketers constantly wrestle with the never-ending challenge of maximizing campaign response rates to generate more revenue.