SkyMall Hits the Ground with New Edition
After 17 years of flying the friendly skies, SkyMall is hitting the road. The co-op cataloger, whose print book is distributed via airplane seat pockets,
Marketing
Brave New Catalogers: Cross Catalog–the Write Stuff
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
L.A. Confidential: Contact Center Roundtable
In February, Multichannel Merchant escaped the winter storms of the Northeast and jetted to sunny West Hollywood, CA, to discuss contact center management with a group of multichannel executives. Although the participants represented diverse merchandise categories, the challenges they face running a contact center and improving customer service are universal.
Market Snapshot: Gifts Titles Collect New Buyers
For merchants of gifts and collectibles, when you give, they receive. And during the past two years they’ve been receiving more names of people who have
Knights Direct Calls Up Efficiencies
Have you ever purchased a piece of technology but felt you weren’t getting all you could from it? That was the case at Knights Direct. The parent of the
The Skinny on Slim-jims
A steep postal rate hike in 1991 sent catalogers scurrying for cost-cutting options. I called my production guy in, recalls Steve Tamke, who at the time
Intelligent Design
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the
List and Data Strategies: Using Co-ops to Optimize Rented Lists
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
World-wide Peruvian Connection
Rich Lloyd, president of women’s apparel cataloger Peruvian Connection, says last year’s relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company’s catalog.
The Web Effect on Print Copy
Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled