Brave New Catalogers: The Art of Chocolate
Cincinnati entrepreneur Bill Sands is pairing his passion for artisan chocolate and fine wine into a business venture that includes a store, a Website,
Marketing
PRC Denies Rate Implementation Delay, Grants CCM Late Notice of Intervention
The Postal Regulatory Commission (PRC) on Friday denied a request from the Coalition of Catalog Mailers (CCM) to delay implementation of the new rates for Standard Mail flats as new testimony was received.
Financial Reports: Redcats USA, Office Depot, PC Connection
First-quarter results for Redcats USA, Office Depot; third quarter’s the charm for PC Connection
Somber Times for Celebrate Express
To cut costs and slow the company
Identify Crossover Buyers in House File Segmentation
Are you automatically dropping off your older buyers, suppressing them from your mailings perhaps after 24 months of inactivity, perhaps after 36 months or longer?
Developing Business Rules for Matchback Allocation
With the flood of web buyers arriving without source codes, matchback analysis has become the methodology for reading results. Matchbacks are simply matching the mail file of the circulation with the response file of orders received during the life of the catalog being measured.
Choosing a NCOALink Option
In its Best Practices White Paper on Address Hygiene, East Greenbush, NY-based database marketer I-Centrix identifies one key difference between these products: the amount of move history contained in the file. The NCOALink 0-48 month process provides 48 months of move data and assigns nixie return codes to records that are almost, but not quite, NCOA hits.
Spring Clean Your Lists Before Postal Rate Hike
As the May 14 postal rate increase draws closer, it is essential for companies to understand the complexities of those changes. That means mailers need to get in the habit of keeping their databases extra clean, says Arnie Cohen, senior manager of product logistics for Carlsbad, CA-based marketer/mail house Modern Postcard.
Epicenter Collection Will Finally See Some Action
Epicenter Collection, a concept that offers retail mall space to traditional catalogers, last year experienced a failure to launch.
Live From The Direct Media Co-op: DMA Fears Do-Not-Mail Legislation
With the impact of user-generated content such as blogs and YouTube at consumers’ fingertips, the future of direct mail is still The Direct Marketing Association’s biggest concern.