Marketing

New Title a Trip for Duluth Trading

| Jim Tierney

Steve Schlecht, founder/CEO of Belleville, WI-based woodworking tools cataloger Duluth Trading Co., wants you to come along on a trip around the world with the company

The Changing Mailing Landscape: 2007 Postal Rate Case

| Mike Yapuncich

Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.

Using Segmentation as a Competitive Advantage

| Ozgur Dogan

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, and messaging by combining value, life cycle, and demographic data to identify the unique segments within their customer base. Once identified, marketers can then develop differentiated and relevant customer treatment strategies.

Should Catalogers Prospect Direct-to-door?

| Tim Parry

Many catalogers are questioning how they will use catalogs to prospect once the U.S. Postal Service’s rate increase takes affect next month. One San Antonio-based direct marketer thinks it could have an old-fashioned sounding solution

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