Quick Tip: Optimizing House Flies With NCOA
With the proper offer, using National Change of Address (NCOA) to optimize your housefile can be a very powerful tool.
Marketing
Four Ways to Use Behavioral Data in E-mail Marketing
Behavioral data is just what it seems
Swedish Firm to Buy Cutter & Buck
Who says Friday the 13th is unlucky? Officials for Seattle-based sportswear manufacturer/marketer Cutter & Buck announced on April 13 that the company has agreed to be acquired by Stockholm-based New Wave Group
Hanover Direct Completes Going Private Transaction
It’s official: Weehawken, NJ-based Hanover Direct is a privately held company has completed its going private transaction with Chelsey Direct
Patagonia Launches Blog
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
Catalog Group Files for Standard Mail Rate Hike Delay
(Direct) The Coalition of Catalog Mailers (CCM) filed a motion with the Postal Regulatory Commission (PRC) on Thursday to delay implementation of the new Standard Mail flat rates.
March Sales Roundup
March presented a mix bag of direct sales results for the publicly traded companies tracked by MULTICHANNEL MERCHANT. The
SkyMall Launches In-Home Catalog
SkyMall, the co-op catalog distributed via airplane seat pockets, will mail its first in-home catalog next week to about 500,000 homes
Revival Animal Health Buys Great Companions
Pet supplies cataloger Revival Animal Health is expanding its presence in the bird market. It acquired Great Companions
New Life Launches Lotus Touch Spin-off
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.