Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals
Behavioral data are just what they seem
Marketing
The Advantages of Insert Media in Today’s Market
With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.
Quick Tip: Advanced House File Segmentation
As Internet sales become a larger part of total sales and as more Web pure-plays enter into the catalog business, it becomes increasingly important to understand the differences between buyers across these channels.
Advanced Thinking on Matchbacks
The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
Financial Reports: Restoration Hardware, Delia’s
Cataloger/retailers Restoration Hardware and Delia’s both enjoyed year-over-year sales gains and managed to emerge from the red back into the black
Miles Kimball a Bright Spot for Blyth
Fourth-quarter catalog and Web sales for Greenwich, CT-based Blyth rose 11%, to $71.7 million for the three months ended Jan. 31. The growth, which was due to the Miles Kimball brands and Boca Java
Google Readies for Action
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
Five Rules for Working with Online Communities
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
Great American Hanger Co. Launches Catalog
You might not think something as mundane as a clothes hanger could be the cornerstone of a business. But Devon Rifkin does.