Week in Review: Sears Goes Back to the Future

| MCM Staff

Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”

3 Tricks to Boost Halloween Sales

| Daniela Forte

Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.

Week in Review: And the Rate Increases are Rolling In

| MCM Staff

The major package carriers’ general rate increases for 2016 are rolling in… just in time for the holidays! Here’s a look at what the carriers are doing, plus the news, commentary and events that shaped the direct-to-customer world last week…

4 Ways Data-Driven Personalization Will Improve Your Business

| Jon Noronha

Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.

Week In Review: It’s a Free for All for Jet.com

| MCM Staff

Jet.com has made a few splashes since the members-only marketplace officially launched 11 weeks ago. And word came this week that Jet.com eliminated its $50 membership fee. Here’s a look at Jet.com founder Marc Lore’s bold move, and the rest of the news that shaped the industry this week.