Market Snapshot: Office-Supplies Buyers? We Got That
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Marketing
Who’s Afraid of SOA?
Identifying the next big thing in the software world is always a dicey proposition. Too many have proven to be either short-lived fads or expensive sidetracks,
Mark Your Calendars
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:
Catalog Tracker: Last-Minute Surge in Volume
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
Financial Reports: Guitar Center, REI
Fourth-quarter weakness at Musician’s Friend kept Guitar Center from posting larger gains, but at REI it was nothing but blue skies and solid growth
The Three Goals of a Successful Strategic Meeting
Many high-tech firms experience an interesting phenomenon: Executives go to meetings to make a point. They don
PRC Issues Recommendations on the Postal Rate Case
On Feb. 26 the Postal Regulatory Commission (PRC) issued its recommendations on the rate case filed by the U.S. Postal Service last May.
Build and Nurture Your Opt-in House Prospect List
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
Quick Tip: Reusing Co-op Names
If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.
USPS Gets Moving with Move Update Revisions
Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency