Marketing Archives - Page 343 of 446

Home Depot Mulls Alternatives for HD Supply

February 13, 2007 | MCM staff

Atlanta-based Home Depot is evaluating strategic alternatives for its HD Supply business, including a possible sale, spin-off, or initial public offering.

Movies Unlimited Cobrands Catalog with Cable Network

February 13, 2007 | Jim Tierney

DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.

Five Steps to an Optimized Customer Experience—and a Stronger Brand

February 12, 2007 | Scott Glatstein

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer

5 Steps to Ensure List Income Success for 2007

February 10, 2007 | Chris Montana

List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.

Unlocking the Secrets of Co-Reg

February 10, 2007 | David Rosen

. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.

How to Better Segment by Recency

February 10, 2007 | Jude Hoffner

Want to know a better way to segment by recency that makes your life easier? Most circulation professionals know how important segmenting by recency is, but in our estimation, most are not executing this segmentation in the best way possible.