Stop Churning Your Multibuyers
How can you profitably mail your multibuyers rather than losing them to mulitbuyer churn in your merge?
Marketing
Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
10 Ideas for Converting Holiday Shoppers
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships.
And They’re Off: Black Friday Sales Strong
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
Guitar Center Buys The Woodwind & the Brasswind
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
10 Steps to Smoother System Selection and Implementation
Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.
Lowe’s Debuts Catalog
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Financial Reports: Coldwater Creek, J. Crew
Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.
Brookstone Launches Invitation-Only Loyalty Program
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
International Spy Museum Gets Small to Stand Tall
The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6