Survey: Inaccurate Data Lead to Mail Waste

| MCM staff

The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.

Abacus Indicator

| MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue

Two More Sharper Image Execs Out

| MCM staff

On Nov. 9, a little more than a month after founder Richard Thalheimer was forced out at Sharper Image Corp., president/chief operating officer Tracy Wan and executive vice president/chief financial officer Jeff Forgan resigned

Meeting the Catalog Master: Bill End

| Mark Del Franco

The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session