Going mobile
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
Marketing
Home, sweet home catalogs
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
A look at Integrated Retail Systems
As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)
Entertaining a redo
Selling fine linens and tableware, Gracious Style aims to help consumers entertain with elegance and flair. The Los Angeles-based merchant graciously
Enough blame for everyone
If only the U.S. Postal Service could use some of the marketing industry’s top talent to promote its pending rate case: Now with more sortation levels!
Coping with change
The more things change, the more they remain the same, as the saying goes. And that’s what most employees expect of corporate change initiatives. Employees
Conducting a Multichannel Creative Critique
When was the last time you critiqued your print catalog or considered the creative presentation of your Website? More important, do you typically consider
Paper prices holding for now
With the fall mailing season under way, paper prices appear to be holding steady a relief for catalogers after a series of increases earlier this year.
Movers & shakers
Charming Shoppes, a multi-channel apparel merchant based in Bensalem, PA, has promoted Edwin Neumann to senior vice president/chief financial officer,
The Ella Starr catalog is born
New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic