back word

| MCM staff

Pluto’s plummet inspires Discovery poll The news that Pluto had been demoted from planet to mere dwarf planet by the International Astronomical Union

Shiny New Penney

| Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

Play nice

| MCM staff

At some business-to-business catalogs, if you were to ask a salesperson what he or she thinks of the marketing folks, you might hear that the marketing

Big on promos, low on volume

| Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Golden Gate gobbles another

| Jim Tierney

San Francisco-based private equity firm Golden Gate Capital Corp. is wasting no time in its quest to build a billion-dollar family of apparel companies.