Live from NEMOA: Sales Promotions a Subject of Debate
Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the
Marketing
Collegiate Pacific to Purchase Remaining Sport Supply Shares…Again
If at first you don’t succeed, try again. That’s what Collegiate Pacific intends to do by offering once again to acquire the remaining shares of Sport Supply Group it does not currently own
Live from NEMOA: The End of the Big-Box Era?
Saratoga Springs, NY–Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, knows a thing or two about shopping trends. His agency scours all points of the globe
Socially Conscious Fair Indigo Catalog Hits Mailboxes
Four former Lands’ End executives have teamed together to create Fair Indigo, a multichannel apparel company with a socially conscious message.
Harry and David Holdings Ends Year Just Shy of $600 Million
For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%
“Seeds of Passion” Propel Mount Horeb Mustard Museum
Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of
No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
CDW Buys $390 Million IT Solutions Provider
Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country
Abacus: Traditional Mail Order Still Rules
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
Calculating the Impact of Advanced Data Hygiene
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn