MULTICHANNEL INVENTORY: What You Need to Know
It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory
Marketing
Volume slip-sliding away
Catalog Tracker received 265 consumer catalogs in June nearly 6% fewer than the 281 catalogs received in June 2005. It was the fourth month in a row that
Deals on upswing in second quarter
It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
The best befriend benefit copy
This column, as veteran (or more accurately, resolute) readers of Multichannel Merchant know in advance, limits comments to copy. Copy isn’t always in
Smooth Landings
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading
Wanamaker’s, the Wish Book, and the Web
One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,
Yankee Candle buys, and maybe sells
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer
Buyout for Aramark
Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout
Restoration Hardware begets Brocade Home
As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in